Fullscreen

Will Rossiter

Principal Developer

Ōtautahi Christchurch, New Zealand

will@fullscreen.ioLinkedIn profile

Summary

Principal developer leading delivery across diverse clients and stacks, alongside directing technical approach for Fullscreen’s product and web work. Deep experience with CMS platforms, integration-heavy products, and pragmatic architecture focused on performance, security, and long-lived codebases.

Experience

  • Principal Developer

    Jul 2022 – present

    AKQA

    Remote · full-time

    • Lead execution of digital projects across a diverse portfolio of clients and technologies, balancing technical excellence with strategic thinking.
    • Partner with stakeholders and distributed teams to shape architecture, implement product roadmaps, guide delivery, and make critical technical decisions.
    • Hands-on with React and PHP ecosystems while raising the bar for quality and consistency across engagements.

  • Director, Technology

    Nov 2010 – present

    Fullscreen Interactive

    New Zealand · freelance

    • Custom application and SaaS product development lab — strategy through build for web platforms, APIs, and long-running products.

  • Silverstripe Contractor

    Jan 2018 – Jul 2022

    Ministry of Education of New Zealand

    Wellington, New Zealand · contract

    • Upgrades and BAU for the web services team; managed education.govt.nz, gazette.education.govt.nz, and related subsites.
    • Migrated sites to CWP 2.2 and Silverstripe 4.3, added unit tests, improved architecture and tooling, and ran CMS training and optimisation.

  • Technical Consultant

    Jun 2015 – Mar 2022

    NZ Digital

    Hawke's Bay, New Zealand

    • WordPress and Shopify implementation, hosting, and customisation for small to medium businesses.
    • Silverstripe and Common Web Platform builds and consulting for larger digital estates.

  • Software Development Contractor

    Mar 2021 – Sep 2021

    Chrometoaster

    Wellington, New Zealand · contract

    • Back-end (Silverstripe) and front-end (Vue) SLA work across multiple clients and codebases.

  • Senior Silverstripe Contractor

    Jan 2019 – Sep 2019

    Department of Internal Affairs (NZ)

    • Managed and completed Silverstripe CWP2 upgrades for govt.nz, data.govt.nz, and gazette.govt.nz.

  • Senior Developer

    Mar 2012 – Aug 2016

    DNA Design

    Wellington, New Zealand

    • Helped grow the engineering team while delivering for major NZ brands and government programmes — pitch work, solution design, full-stack implementation, testing, and peer review.
    • Supported workflow, reporting, day-to-day technical performance, and infrastructure automation with Chef.

Education & professional development

  • BSc Computer Science, Victoria University of Wellington, 2007.

Skills

Solution architecture & technical leadership · React · TypeScript · Next.js · Vue · PHP · Laravel · Silverstripe · AWS · MySQL · HTML · CSS · DevOps, performance & security reviews

References and portfolio samples available on request.